Building for Billions: Designing Apps for Emerging Markets - Playtime 2016

Explore strategies for developing apps that cater to both current smartphone users and the next billion users in emerging markets. Learn how to design effective and meaningful app experiences that address key challenges in these markets, which are projected to drive 80% of global smartphone growth by 2020. Gain insights into best practices from Hugo Obi, co-founder of Nigerian games developer Maliyo, starting at minute 16:41 of this 31-minute conference talk from Android Developers at Playtime 2016.