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Explore the challenges and solutions of creating a flexible internationalization (i18n) system for multi-tenanted platforms in this 46-minute conference talk from PHP UK 2018. Learn how Buycraft, a gCommerce platform for Minecraft serving over 500,000 servers worldwide, tackled the limitations of centralized i18n. Discover the process of investigating, hacking, and adapting code to develop a customizable i18n layer that allows users to add their own strings, use unsupported languages, and tailor translations to their needs. Gain insights into overcoming common i18n hurdles and implementing a more versatile approach for diverse, global user bases.