How SendGrid Scaled Their Developer Evangelism Outreach - Philly ETE 2015

Discover how SendGrid scaled their developer evangelism outreach in this informative conference talk from Philly ETE 2015. Explore the unique challenges of marketing to developers and learn why traditional advertising methods fall short in this field. Gain insights into the crucial role of evangelism in engaging developer communities and turning them into customers. Delve into key aspects of evangelism, including the definition of a Developer Evangelist, hiring strategies, team evolution, online and offline outreach tactics, and methods for measuring success. Follow Kunal Batra, a team lead on SendGrid's developer relations team, as he shares valuable data, stories, and experiences from his 2+ years as an Evangelist. Learn about the phases of building an Evangelist team, the benefits of participating in hackathons, and the importance of specialized roles within the team. Understand how SendGrid adapted their approach over time, from driving awareness to refining their email marketing strategies. Whether you're in developer relations or interested in reaching technical audiences, this talk offers practical insights into scaling developer evangelism efforts effectively.