Persuasive Design - Capturing Our Attention Since 38,000 B.C.

Explore the power of persuasive design in this 29-minute conference talk by Graham McDonnell from The New York Times at Web Summit 2018. Discover how to harness built-in responses to visual stimulation and learn design best practices and UX techniques for capturing and maintaining audience attention. Delve into the historical roots of persuasive design dating back to 38,000 B.C. and gain insights on applying these principles in modern contexts. Enhance your understanding of effective visual communication strategies to create more engaging and impactful designs.