Personalized and Context-Aware Digital Nudging for Behavioral Change

Watch a comprehensive lecture on digital nudging where Professor Randi Karlsen from UiT The Arctic University of Norway explores how personalized and context-aware digital interventions can effectively influence behavioral change. Learn about the fundamental concepts of nudging, originating from economics and political theory, and discover how digital technology enables personalized approaches through mobile devices. Explore the architecture of nudging systems that monitor user activities, combine data from various sources, and dynamically update user profiles to deliver tailored suggestions. Delve into practical applications, design options, and psychological effects including priming, while addressing critical aspects such as ethics, privacy, and evaluation methods. Gain insights into the challenges and opportunities of implementing digital nudging strategies for promoting positive behavioral changes in areas like physical activity and environmental consciousness. Master the technical foundations and best practices for creating effective digital nudging systems that respect user autonomy while achieving socially desirable outcomes.