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Explore the concept of personal branding in this 15-minute TEDx talk by Reza Mahdavi at TEDxOmidSalon. Discover how personal branding goes beyond mere marketing, representing a unique combination of skills, experiences, and personality that sets you apart from others. Learn how to effectively introduce yourself to the world and shape the professional image others perceive. Gain insights from a brand strategist and creative advertising campaign designer on the evolution of personal branding, from traditional business cards to modern methods of self-presentation. Understand the importance of authenticity in crafting your personal brand and its impact on your professional identity.