Lessons Learned Deploying the Global Privacy Control to Millions of Customers

Explore the implementation of the Global Privacy Control (Sec-GPC) at Amazon in this 11-minute conference talk from USENIX's PEPR '24. Learn about the new web technology designed to empower customers to restrict data sales, third-party sharing, and cross-site targeted advertising. Gain insights into the standard's functionality and discover valuable lessons from Amazon's large-scale deployment to millions of customers. Understand the challenges and solutions encountered during the implementation process, providing practical knowledge for organizations considering similar privacy-enhancing initiatives.