Designing for User Privacy: Integrating Differential Privacy into Ad Measurement Systems - PEPR '24

Explore a 20-minute conference talk from PEPR '24 that delves into integrating differential privacy into ad measurement systems. Learn about a proposed initiative that offers formal privacy guarantees for cross-site advertising measurement outcomes, with a focus on real-time reporting in practical advertising campaigns. Discover how this approach maintains system utility while providing stronger user-level privacy guarantees through differential privacy. Examine the results of experiments conducted with real-world advertising campaign datasets, demonstrating the effectiveness of this proposal in enhancing measurement accuracy and advancing privacy-preserving advertising measurement techniques. Gain insights into addressing privacy concerns related to cross-site user tracking in multi-touch advertising measurement systems, and understand the impact of legislative actions like GDPR and industry initiatives such as Apple's App Tracking Transparency.