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YouTube

How to -In-Effectively Convey Privacy Choices with Icons and Link Text

USENIX via YouTube

Overview

Explore effective methods for communicating privacy choices through icons and link text in this 20-minute conference talk from PEPR '20. Delve into research findings on privacy choice icons and short text, including studies related to the CCPA opt-out button. Learn how to conduct quick, low-cost studies evaluating privacy communication methods and discover valuable lessons on what works and what doesn't when conveying privacy information through visual and textual means. Gain insights into the challenges of clear privacy communication and understand the importance of these studies in improving user comprehension of privacy options.

Syllabus

Intro
Privacy Choices
Icons to the rescue?
CHAPTER 20, CALIFORNIA CONSUMER PRIVACY ACT REGULATIONS PROPOSED TEXT OF REGULATIONS
Icon development and evaluation
First icon evaluation
Icons difficult to interpret without words
best conveys choices about personal info
Refined icons for evaluation
Tagline ideation
Tagline testing
Combo testing results
Recommendations to OAG
So we ran another study
Testing privacy indicators 101
Take aways

Taught by

USENIX

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