Packaging Design for a Beverage Company - Part 1

Overview

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Watch Creative Director Chris Porter design branding and packaging for a fictional beverage company in this engaging video tutorial. Learn about selecting brand names, color palettes, and creating mockups while gaining insights into the creative process. Discover tips for using Adobe Illustrator and Photoshop, communicating with clients, and working with printers. Explore techniques for character and fruit illustrations, project research, and overcoming creative blocks. Gain valuable industry knowledge as Chris shares his career journey, book recommendations, and lessons learned. Perfect for designers looking to enhance their skills in branding and packaging design.

Syllabus

Start
Intro of Chris
Project overview
Choosing brand names and products
How does Chris choose his colors?
Communicating with your clients
Creating character illustration with shapes
Is there a sketch phase of Chris’ process?
Tips for using the pen tool
What is a Bezier?
Book suggestions from Chris
How did Chris get his start in the industry?
Things Chris wishes he had learned sooner
Tips for working with printers
Designing fruit illustrations
How many projects does Chris take on at once?
How to conduct project research
What does Chris do when he’s stuck on a project?
How to get in tune with your client
Working with Mockups