Explore the critical importance of brand purpose and responsible media practices in advertising during this 55-minute virtual summit. Gain insights from industry experts on finding your brand's purpose, implementing responsible media strategies, and measuring customer perceptions. Learn why brand purpose is more crucial than ever, how to take ownership of it, and ensure accountability for responsible media outcomes. Discover practical ways to align your advertising efforts with your brand's values and purpose, ultimately leading to more meaningful connections with your audience. Conclude by reflecting on aspirations for the future of the advertising industry.
Overview
Syllabus
Introduction
Responsible media and why it matters
Why brand purpose is more important than ever
Enable ownership over brand purpose
Ensuring accountability for brand purpose and responsible media outcomes
What is your wish for the advertising industry?
Taught by
Oracle
