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Explore the operational challenges in integrated mobility systems through this insightful 52-minute DS4DM Coffee Talk presented by Antoine Legrain from Polytechnique Montréal, Canada. Delve into the complexities of synchronizing diverse transportation services to enhance user experience, improve efficiency, and promote sustainability. Examine the potential of a synchronization platform in increasing integrated mobility services, reducing solo car travel, and decreasing GHG emissions. Investigate key issues such as operator collaboration at transfer points, data sharing, revenue distribution, and privacy concerns in intelligent mobility management. Discover the importance of addressing governance, legal, and ethical aspects in system design to ensure social acceptability and adoption. Learn about the reverse approach of tackling these challenges before creating solutions, and gain insights into various optimization problems that arise when integrating proposed solutions in integrated mobility systems.