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Explore the myths surrounding creativity in this insightful conference talk by Claudio Guglieri, an independent designer and Creative Director at Guglieri.com. Discover four practical steps to enhance your creative abilities and learn how reframing your approach to challenges can improve your professional performance. Gain valuable insights into the concept that creativity is a trainable skill accessible to everyone, not just a select few. Delve into Guglieri's expertise as he shares his experiences and strategies for nurturing creativity in the field of design and beyond.