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Explore the changing landscape of data storage and processing in this GOTO Night 2012 conference talk. Delve into the world of NoSQL technologies as Pramod Sadalage, Principal Consultant at ThoughtWorks, presents a two-phase discussion on the rise of NoSQL databases. Begin by understanding core NoSQL concepts, including data models, the role of aggregates, schema-less models, distribution options, and consistency maintenance. Then, examine implementation details of representative NoSQL databases like Riak, MongoDB, Cassandra, and Neo4J. Learn about evolutionary design with schema migration, an essential skill even for schema-less databases. Gain insights into how NoSQL solutions address the challenges of increasing data volumes and decreasing processing times, providing a competitive advantage in today's data-driven world.