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Explore how Google Cloud's databases offer solutions for data that outgrows traditional relational models in this 48-minute conference talk from Google Cloud Next 2024. Dive into the power of distributed architectures and flexible schemas for handling massive datasets. Learn about real-world use cases showcasing the unmatched scalability and performance of unique databases like Spanner and nonrelational databases such as Bigtable, Firestore, and Memorystore. Gain insights from Shopify's experience using Bigtable for business-critical applications. Speakers Vaibhav Govil, Bora Beran, Jerene Yang, and Rich Chen share their expertise on leveraging non-relational database design patterns to power businesses at scale.