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Explore the power of saying "no" in this thought-provoking 16-minute TEDx talk by David Kaye at TEDxFPTUniversityHCMC. Delve into the complexities of human communication and discover how vague expressions like "not really" and "not bad" often lead to misunderstandings. Through a series of experiments, Kaye reveals a simple yet powerful strategy for tackling life's challenges: the unyielding use of a clear, unequivocal "no." Learn how this approach can transform your response to problems and difficult individuals, potentially altering the outcomes of various life situations. Gain insights from Kaye's diverse background as a brand director with experience in education, publishing, and events across England, Japan, Hong Kong, and Vietnam. Uncover the impact of direct communication and the art of refusal in navigating the arduous and confusing aspects of life.