Design Like a Scientist

Discover how Netflix applies experimental thinking to design through A/B testing in this 17-minute conference talk by Navin Iyengar, Product Designer at Netflix. Learn to design like a scientist as Iyengar shares insights from the Awwwards Conference in San Francisco. Explore user testing techniques, the importance of A/B testing in UX design, and gain valuable knowledge about applying scientific methods to digital design. Enhance your understanding of data-driven design practices and their impact on creating successful digital products for platforms like Netflix.