Navigating a New Era of the Digital Media Business

Explore the evolving landscape of digital media business in this SXSW 2022 conference talk. Delve into the challenges and opportunities facing media companies as digital-first consumption plateaus, necessitating reassessment of business models. Join industry leaders as they discuss various strategies, including venture capital, paywalls, subscriptions, and sponsorships, and their implications for both companies and consumers. Gain insights into the future of news consumption, the role of technology in media, and the importance of community-driven brands and personal branding. Examine the balance between news as a public service and as a profitable business model, with a focus on local news outlets. Explore the significance of emotional intelligence, audience segmentation, and emerging platforms like TikTok in shaping the future of digital media.