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Explore a fascinating lecture on using multiplayer online games to study large-scale social phenomena and technological development. Delve into research analyzing player behavior in "One Hour One Life," a game where players build complex settlements from scratch. Discover how community dynamics shape technological progress in an open-ended world, examining the balance between diversification and specialization for community growth and survival. Investigate the striking similarities between in-game settlements and real-world cities, and learn how this research provides insights into human transitions to urban living. Gain valuable perspectives on using game environments as testbeds for studying complex social phenomena that are challenging to examine through traditional methods.