Why My Family Started the ALS Ice Bucket Challenge - The Rest Is History

Discover the inspiring story behind the viral ALS Ice Bucket Challenge in this 19-minute TED talk. Learn how Pete Frates, diagnosed with ALS at 27, and his family turned a devastating diagnosis into a global movement for awareness and research. Follow Nancy Frates as she recounts the creation of the challenge, its widespread adoption by celebrities and public figures, and its impact on ALS awareness. Gain insights into the power of social media for driving change and the importance of continued support for ALS research. Explore the human side of a viral phenomenon and understand how a simple idea can spark a worldwide campaign for a crucial cause.