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Discover effective strategies for pitching large-scale engineering projects to management in this insightful conference talk from StaffPlus New York 2024. Learn from Ei Nyung Choi's experiences as a Senior Staff at Slack, where she successfully transformed an internationalization and localization project into a major infrastructure rearchitecture initiative. Explore common pitfalls in project proposals and understand why seemingly obvious technical improvements often fail to gain traction. Gain valuable insights into crafting compelling pitches that resonate with decision-makers, illustrated through contrasting examples of rejected and successful proposals. Uncover techniques to prioritize critical engineering work, overcome roadblocks in feature-driven environments, and effectively communicate the long-term benefits of infrastructure improvements. By the end of this 30-minute talk, equip yourself with practical knowledge to advocate for essential technical projects and drive meaningful change within your organization.