Myths and Fallacies of Device Optimization for Game Development

Learn about common misconceptions surrounding device optimization in game development through an 18-minute conference talk presented at Google Playtime EMEA 2024 in Milan. Explore how to effectively identify optimization opportunities and evaluate their associated costs for successful game business strategies. Gain valuable insights from speaker Mingoo Kim on leveraging device market data to create targeted and successful go-to-market approaches for Android games. Understand the importance of making informed decisions about device optimization to maximize your game's potential in the Google Play ecosystem.