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Explore the pervasive influence of algorithms on internet content and social media in this 16-minute TEDxGlarus talk by Alex Afonso. Delve into the mysterious workings of the TikTok algorithm and discover how creating a new algorithm can help analyze and understand existing ones. Follow Afonso's journey to unravel TikTok's inner workings, gaining insights into the hidden mechanisms that shape our online experiences. Learn from the speaker's diverse background, spanning computer science engineering, sustainable building projects, journalism, photography, and his current role as Creative Tech Lead at ZEAM, a Gen Z consulting firm managing major Swiss TikTok accounts.