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Explore the transformative power of museums in shaping society's future through this thought-provoking TEDx talk. Challenge preconceptions about museums as outdated and elitist institutions, and discover their evolving roles in driving economic growth, fostering cultural diplomacy, promoting inclusivity, and catalyzing change. Learn from engaging examples that demonstrate how museums revitalize cities, facilitate dialogue, and offer therapeutic experiences. Gain insights into the importance of personalized learning and universal museum access as drivers of personal and collective progress. Delve into Jelena Trkulja's expertise as a Senior Advisor for Academic and Cultural Affairs at Qatar Museums, where she develops educational strategies and promotes cultural exchange. Benefit from her interdisciplinary background, including a Ph.D. in art and archaeology from Princeton University, and her unique perspective gained from working across various sectors. Understand the potential of museums as progressive, socially-invested educational institutions that can ignite minds and shape futures.