Monetizing with Physical Retail in Virtual Spaces - Walmart and Unity

Explore how Unity and Walmart Global Tech are revolutionizing the intersection of virtual spaces and physical retail in this 54-minute conference talk from Unite 2024. Discover the innovative partnership aimed at democratizing the ability for developers of all sizes to create new revenue streams by connecting players with real-world products and merchandise. Gain insights from industry experts Frankie Rodriguez, Head of Product and Tech Evangelism at Walmart Global Tech, and Rob Oates, Head of Immersive Commerce at Walmart Global Tech, as they discuss the growing trend of player engagement with real-world brands in virtual environments. Learn about the strategies and technologies being developed to bridge the gap between virtual experiences and physical product acquisition, opening up exciting opportunities for monetization in the gaming industry.