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Explore the fundamentals of predictive modelling in this concise 24-minute module. Delve into the core concepts and techniques used to create models that forecast future outcomes based on historical data. Learn how to identify relevant variables, select appropriate algorithms, and evaluate model performance. Gain insights into the practical applications of predictive modelling across various industries, including finance, healthcare, and marketing. Discover the importance of data preprocessing, feature engineering, and model validation in building accurate and reliable predictive models. By the end of this module, acquire the essential knowledge needed to begin developing your own predictive models for real-world problem-solving.