Millennials and the Next Generation of Insights

Explore the challenges of measuring metrics for millennials in this insightful 20-minute conference talk featuring Ryan Smith, CEO of Qualtrics, and Bruce Upbin, Managing Editor of Forbes. Delve into the intricacies of designing surveys that effectively capture the unique characteristics of the millennial generation while yielding valuable data. Gain expert perspectives on the evolving landscape of market research and consumer insights as Smith and Upbin discuss innovative approaches to understanding this influential demographic. Learn about cutting-edge techniques and strategies for gathering meaningful information that can drive business decisions and shape marketing strategies tailored to the millennial audience.