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Explore the fundamentals of lossless data compression in this 21-minute talk by Lawrence Esswood from Churchill CompSci Talks. Delve into the importance of compression algorithms in managing large quantities of data and reducing infrastructure load. Learn about basic compression theory and its practical applications. Discover Arithmetic Coding, a technique for encoding symbols based on source distribution, and understand Prediction By Partial Matching, a method for estimating distribution to create a complete compression algorithm. Gain insights into this active area of research and its significance in modern data management and transportation.