The Hammer of Transformative Nostalgification - Designing for Engagement at Scale

Explore a thought-provoking conference talk from the ACM CHI Conference on Human Factors in Computing Systems that challenges conventional wisdom about successful design in augmented reality games. Delve into the argument that the massive popularity of Pokémon Go stems primarily from nostalgic branding rather than innovative design principles. Discover the presenters' humorous approach to academic frustration as they introduce the "MC Hammer's Hammer of Nostalgification" - a tool designed to inject nostalgia into HCI projects for enhanced public engagement. Examine case studies demonstrating the potential impact of this nostalgic branding strategy on various human-computer interaction initiatives. Gain insights into the intersection of pop culture, user engagement, and academic research in this 21-minute presentation recorded at the 2017 CHI conference in Denver, Colorado.