Marketing Your New Business - Content Marketing Strategies - Episode 5

Overview

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Explore the fundamentals of content marketing in this final video of a five-part series on starting a small business. Learn the essence of content marketing, types of content, and effective delivery methods. Discover how to create customer-friendly content and develop a practical marketing plan. Get hands-on experience with Instagram post planning using Envato Elements templates and learn to create an Instagram website using the free Milkshake app. Gain insights from Steve Jobs' perspective on marketing and see real-world examples through Dory's content marketing approach and Instagram page. Conclude with a comprehensive summary of the entire series, equipping you with essential knowledge to market your new business effectively.

Syllabus

1. Intro
1.1 Intro to the video
1.2 Intro to marketing
2. Section one: What is it?
2.1 Steve Jobs talks about marketing
2.2 Dory’s marketing plan
2.2.1 What is content marketing?
2.2.2 What is content?
2.2.3 How to deliver content
2.2.4 The most customer-friendly content
3. Section two: Dory! Show!
3.1 Dory’s content marketing approach
3.2 Dory’s Instagram page
4. Section three: Nail it.
4.1 Instagram content plan
4.2 How to use Milkshake
5. Series summary
6. Thank you