Marketing Without Advertising

Discover innovative marketing strategies that don't rely on traditional advertising in this TEDx talk by Manu Kumar Jain, Country Manager and India Head for Xiaomi. Explore how Xiaomi achieved record-breaking sales and became one of India's top smartphone brands without conventional advertising methods. Learn from Jain's experience in building a successful brand through alternative marketing approaches, drawing insights from his leadership at a company that holds the Guinness Record for most products sold on a single online platform in 24 hours. Gain valuable perspectives on modern marketing techniques from an industry leader recognized by Fortune India, Business Today, GQ, and Economic Times for his influential role in the tech industry.