Marketing Performance in a Digital Age - Complexity to Clarity, Reaction to Action

Explore the challenges and strategies of modern marketing in this 24-minute conference talk from Web Summit 2018. Join L'Oreal's Vincent Stuhlen, Domo's Catherine Wong, and Yahoo Finance's Rob Pegoraro as they discuss the transition from complexity to clarity and reaction to action in digital marketing. Discover how leading companies like L'Oreal leverage real-time data to make informed decisions, moving away from traditional preconceptions. Gain insights into maximizing marketing ROI in the digital age and learn about innovative approaches to data-driven marketing strategies.