In the business intelligence world, “Market Basket analysis” holds a lot of weightage that helps retailers better understand – and ultimately serve – their users by predicting their purchasing behaviors. In this video, we’ll explain how market basket analysis works and what it takes to deploy a market analysis project along with some examples.
This "Market Basket Analysis" Tutorial will help you to master all the concepts comprehensively. Market basket analysis (MBA) is a business intelligence technology to predict future purchase decisions of the customers. It studies customers' buying patterns and preferences to predict what they will prefer to purchase along with the existing items in their cart.
This video will explain step by step process of implementing market basket analysis. It will also explain how to prepare data and how to run the apriori algorithm on the data to generate rules for market basket analysis. So, if you want to learn every concept that concerns this topic, then all you need to do is to watch the video until the end.
