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Discover strategies for data-driven product prioritization in this 26-minute conference talk from Playtime EMEA 2017. Learn how successful developers use experimentation and data analysis to make informed decisions about feature launches and app improvements. Gain insights from industry experts Tamzin Taylor (Google Play), Jon Butterfield (1Tap), and Kristina Narusk (Memrise) on reducing the risk of failure and achieving business success in a competitive marketplace. Explore the importance of adopting a long-term approach focused on continuous improvement in app quality, content, and value. Understand how to move beyond opinion-based decision-making and leverage data to drive your app's growth and success.