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Explore the creative process behind reinventing a classic in this 56-minute GDC talk from 2019. Join producers Tetsuya Mizuguchi and Mark MacDonald, along with director Takashi Ishihara, as they delve into the challenges and strategies employed to breathe new life into the iconic Tetris franchise after 30 years and numerous iterations. Gain insights into game design, creative direction, and the art of refreshing beloved classics for modern audiences.