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Explore strategies for conducting impactful cancer research in this 31-minute video from EACRvideos. Learn from three experts as they define what constitutes impact, examine measurement techniques, and discuss methods to increase the influence of your research. Gain insights on effectively conveying impact in grant applications and understand the crucial roles of public engagement and patient advocacy in advancing cancer research. Discover how to move beyond traditional publication impact factors and make a meaningful difference in the field. Access transcripts for this and other episodes at magazine.eacr.org/podcast.