MagicFace - Stepping Into Character Through Augmented Reality Mirror

Explore a conference talk that delves into the world of augmented reality (AR) face transformation apps and their impact on user experience. Investigate how people react to "stepping into character" using AR technology that overlays digital features on their faces, transforming them into historical figures or celebrities. Learn about the development of MagicFace, an app with Egyptian-themed looks, and its implementation in both an opera house and a museum setting. Discover the marked differences in user approach and experience across these contexts, and gain insights into the realism and compelling nature of AR face transformation technology. Consider the implications of this technology for educational and cultural settings, and understand how it can enhance visitor engagement in museums and other cultural institutions.