Explore the future of messaging and AI-driven marketing in this insightful Web Summit talk featuring David Marcus, VP of Messaging Products at Facebook, and Murad Ahmed, European Tech Correspondent at Financial Times. Discover how Facebook is revolutionizing brand-customer interactions through Messenger, leveraging artificial intelligence to create new marketing paradigms. Gain valuable insights into e-commerce integration, scaling strategies, and Facebook's vision for the future of messaging. Learn about the company's approach to user privacy and their commitment to maintaining a "zero creepiness" factor. Delve into discussions on Europe's role in Silicon Valley, key considerations for tech companies expanding to the US, and the challenges of talent acquisition in Europe. Understand the qualities of an ideal product manager and get a glimpse of what's next for Facebook Messenger.
Overview
Syllabus
Introduction
ECommerce
M
Scaling
Future plans
Zero creepiness
Europe in Silicon Valley
Key things to consider when moving to Silicon Valley
The talent issue in Europe
The ideal product manager
Whats next for messenger
Taught by
Web Summit
