The Science of Scent

Explore the fascinating science behind scent and perfume in this 16-minute TED talk. Delve into the molecular makeup and artistry of fragrances as biophysicist Luca Turin explains his groundbreaking theory on how humans detect and interpret smells. Discover how the vibrational frequencies of molecules may be the key to our olfactory perception, challenging conventional wisdom about the sense of smell. Learn about the potential applications of this research, from creating new fragrances to developing artificial noses. Gain insights into the intersection of chemistry, biology, and physics in the world of scent, and appreciate the complexity and beauty of one of our most overlooked senses.