Looker Studio Tutorial for Google Analytics 4 - GA4 + Google Data Studio

Overview

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Discover how to harness the power of Looker Studio with Google Analytics 4 in this comprehensive tutorial. Connect GA4 to Looker Studio and learn to visualize data effectively. Explore the main components of Looker Studio, build your first Google Analytics 4 report, and gain valuable GA4-related tips. Master the process of connecting GA4 to Looker Studio, create reports on top default channel groupings, and utilize data controls. Benefit from additional insights and tips to enhance your data visualization skills using these powerful tools.

Syllabus

- Intro
- Why should you connect GA4 to Looker Studio?
- How to connect Google Analytics 4 to Looker Studio?
- Building your first GA4 report in Looker Studio
- Report of top default channel groupings
- Data controls
- Additional tips