Follow along with graphic designer Lizzie Campbell as she creates logo concepts for a home goods boutique in this Adobe Live session. Explore the full creative process, from typography and color exploration to brand marks, using Illustrator and Photoshop. Gain insights on brand strategy, creative direction, design tools, client presentation techniques, and professional advice for new designers. Learn practical skills such as using the properties panel, working with glyphs, applying the path-finder tool, and creating mockups. Discover valuable resources for design projects, color palettes, and business management tips for freelance designers.
Overview
Syllabus
Start
Intro of Lizzie
Brand strategy and project overview
What are the most important things to have on a creative direction board?
How to decide what the project direction should be
Using the properties panel and outlining text
Where to find invoices and contracts for your business
How to activate Rotate View
Using Glyphs
dealing with feedback: the 1 concept method
Using the eyedropper tool on live text
Using the path-finder tool
The perspective grid
Where to find project briefs
Great places to find design resources
Where to find color palettes
How do you present work to a client
Using mockups
Advice for new designers
What is Adobe Aero
Do you have to be a great illustrator to do Graphic Design?
Should you display your prices?
Taught by
Adobe Creative Cloud
