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Explore the world of innovative design and creative thinking in this inspiring TEDx talk by Clu Soh, a visionary designer and entrepreneur. Discover how Soh breaks traditional boundaries by fusing different cultures and elements to create unique products, such as smart shopping carts designed to optimize customer experiences. Learn about his journey from graphic designer to founder of Exping, a map creation tool, and how he applies creativity to practical, everyday products. Gain insights into Soh's design process, including his approach to observation, exploration, and implementation. Understand how he transforms minute observations into impactful design solutions, drawing inspiration from international brands like Apple. Delve into Soh's philosophy that beautiful design can change the world, and explore his portfolio of innovative projects, including work on the Southeast Asian Games app and smart retail solutions. Be inspired by Soh's belief in the power of creation and connection, and learn how to apply these principles to your own creative endeavors.