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Explore the concept of life itinerary design in this TEDx talk by Brandon J. McGill at Lynn University. Discover how lucid dreaming can be used as a tool to create a roadmap for achieving personal goals and finding purpose. Learn about the benefits of having a life itinerary, including clarity, direction, flexibility, and nurturing your inner child. Understand the role of the reticular activating system in shaping subconscious thoughts and how the law of attraction can help manifest goals. Gain insights from McGill's personal experiences as a former professional basketball player, world traveler, creative director, writer, and entrepreneur. Reflect on the importance of embracing discomfort and making course corrections in life. Delve into the impact of electronic media on dreams and the potential for using personal aspirations to shape one's future.