Next Level E-commerce - Horizon Storefront

Explore the future of e-commerce in this JSWORLD 2023 conference talk by Lewis Voncken. Discover how to transition from a default Magento frontend to a Universal Storefront compatible with multiple e-commerce platforms. Learn about the Next.js-powered approach that enhances both merchant and developer experiences. Delve into topics such as open-source vs. closed-source vs. SaaS solutions, the concept of frontend-midend-backend architecture, and the comparison between Next.js and Nuxt. Gain insights into simplified tech stacks, cart-only concepts, and the challenges of maintaining simplicity. Understand the importance of performance, server-side rendering, SEO, and analytics in e-commerce. Explore the Data Provider Layer using TypeScript and grasp the potential of Horizon Storefront in staying ahead in the e-commerce landscape. Follow Voncken's journey from an innovative proof of concept to launching live projects, emphasizing the power of developer experience in shaping the future of online retail.