Let's Face It - Charisma Matters

Explore the fascinating world of charisma and its impact on leadership in this 16-minute TEDxLausanne talk by John Antonakis. Discover how facial appearances can influence election outcomes and leadership success in politics and business. Learn about Antonakis' research findings on the power of charisma, including its definition, measurement methods, and significance across various domains, from the U.S. presidency to Twitter communication. Gain insights into how leaders can effectively connect with their audience through words and actions, going beyond mere physical appearance. Delve into Antonakis' personal journey, from observing his parents' business acumen and community leadership to becoming a professor specializing in leadership studies at the University of Lausanne.