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Explore strategies for creating sustainable codebases in this 35-minute conference talk by Peter Steinberger at WeAreDevelopers Conference 2017. Learn how to write code that allows for both rapid shipping and long-term maintainability, based on lessons learned from building PSPDFKit for iOS since 2010. Discover techniques to create products that enable fast development and don't intimidate new team members. While the talk focuses on iOS development, the principles discussed are applicable to various programming languages and team structures. Gain insights on balancing quick delivery with code sustainability to ensure your project's longevity and scalability.