Overview
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Explore how Duolingo balances teaching challenging subjects while maintaining user engagement in this 2019 GDC conference talk. Discover the strategies employed by Karin Tsai, senior director of engineering, to create an effective learning experience. Learn about competition for users' time, learning curves, metrics, and the impact of even the smallest changes in difficulty. Gain insights into measuring the right things, teaching immediately satisfying concepts, and disguising difficult ideas. Understand the importance of practice over instruction, offering exposure in different contexts, and making content memorable. Delve into difficulty scaffolding, pacing mechanics, and motivational messages. Acquire valuable advice for game developers on user engagement, including how to avoid overwhelming users and minimize reading requirements. Examine the "utterly screwed" test and the significance of streaks in maintaining user motivation.
Syllabus
Intro
What is Duolingo
Competition for users time
Learning curve
Metrics
Capitalization Crutch
Even the tiniest change in difficulty
What things actually help
A choice experiment
Measuring the right things
Measuring learning
Teach immediately satisfying
Practice not instruction
Disguise difficult concepts
Offer exposure in different contexts
Make things memorable
Difficulty scaffolding
Advice to games
Dont overwhelm users
Dont make users read
The utterly screwed test
Pacing mechanics
Motivational messages
The streak
Recap
Action Items
Questions
Taught by
GDC