Expectation vs. Reality of Marketing Websites

Explore the complexities of creating high-performance marketing websites in this 24-minute conference talk from React Miami 2022. Delve into the challenges developers face beyond the surface-level expectations, including content localization, A/B testing, efficient loading of fonts and third-party scripts, and improving performance and accessibility. Through a detailed case study, gain insights into the intricate process of developing marketing sites that meet modern web standards and user expectations. Learn valuable strategies for optimizing website performance and enhancing user experience in the context of marketing-focused web development.