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Explore the crucial role of feedback in game design through this 25-minute lecture from the Association for Computing Machinery (ACM). Delve into the various ways games communicate with players through visuals, sound, and other means, as outlined in Chapter 4 of The Game Designer's Playbook. Examine both HUD design and the creation of responsive feedback through elements like sound and animation. Begin by investigating the different sensory channels available to designers, then progress to practical approaches for common challenges, such as intuitively representing numeric information at a glance. Analyze the factors that determine successful feedback design, considering both accessibility and artistic value. Gain valuable insights into creating effective and engaging player-game interactions through well-designed feedback systems.