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Explore the intricacies of online markets in this lecture from MIT's Industrial Organization I course. Delve into the world of digital transactions managed by website owners, with a particular focus on Google's market dominance. Gain insights into the unique characteristics and dynamics of online marketplaces, understanding their impact on modern commerce and consumer behavior. Learn from Professor Glenn Ellison as he examines the economic principles and strategic considerations that shape these virtual trading environments. Enhance your understanding of industrial organization in the digital age through this comprehensive exploration of online market structures and their implications for businesses and consumers alike.